Alberto Seveso

Alberto Seveso is a digital artist from Italy. He is known for his work in graphic design and Photoshop. He first began his work in the digital art world in the early 1990s because he was fascinated by graffiti, heavy metal band CD cover art, and skateboard deck art. From that inspiration, he went on to creating art on the computer, utilizing photography and illustration. Seveso is a freelance artist who is renowned for creating advertisements, most renowned for making Sony headphones ads. His most notable work to date is his high-speed photographs of ink in water. Basically, he would drop splashes of ink into water and then take photos of them dispersing. Here are some examples: I am particularly interested in photography which is why I was drawn to Seveso's work. I enjoy how he used Photoshop to digitize and emphasize the colors of the ink. In the article I read about him, it says that it was a long laborious process to set up the ink/water experiment and took multiple tries to photograph, which I appreciate. I think the significance in these photos is sort of capturing time in a freeze moment, sort of showing how we are able to take an instant in time that is normally so fast that in a blink of an eye we could not notice, but the high-speed effect is able to produce that rare moment. Additionally, in his photos, the ink doesn't even look like ink. I think it is just really fascinating how the ink is transformed to look like something so different, like bits of fabric or some other kind of similar texture.